Saudia Group Soars to Success with Six Prestigious Transform Awards


In a testament to its commitment to innovation and creativity, Saudia Group clinched six prestigious awards at the 11th edition of The Transform Awards Middle East and Africa 2024, held at the Mandarin Oriental Jumeirah in Dubai.

The Transform Awards MEA 2024, dedicated to recognizing excellence in rebranding and brand strategy, celebrated Saudia Group's exceptional achievements across multiple categories. The accolades, spanning areas such as visual identity, creative strategy, typography, audio branding, copy style, and brand architecture, underscore the Group's dedication to strategic brand transformation.

Khaled Tash, Chief Marketing Officer at Saudia, expressed pride in the recognition, emphasizing the Group's commitment to delivering exceptional brand experiences rooted in innovation. The awards reflect Saudia's ongoing efforts to resonate with its values and position itself as a leader in the aviation industry.

Partnering with 'Landor,' Saudia Group embarked on a journey to revitalize its brand, ensuring alignment with its core values and global aspirations. Mariagrazia De Angelis, General Manager in the Middle East and Africa at Landor, hailed the collaboration as a milestone in advancing Saudia's brand presence in the region.

Emma Beckmann, Group Chief Growth Officer at Landor, highlighted the significance of the wins for both Saudia Group and the agency, fueling their commitment to driving brand-led transformations. The recognition serves as a testament to their dedication to pushing the boundaries of creativity and setting industry benchmarks.

Saudia Group's success at The Transform Awards MEA reaffirms its position as a trailblazer in leveraging brand excellence to drive business transformation. As it continues to elevate its brand on the global stage, Saudia Group aims to embody the spirit of innovation and proudly represent the Kingdom in the competitive aviation sector.

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